DesignPrinciples_Proximity

include component="page" page="menu-graphics" editable="1" =Design Principles - Proximity= include component="page" page="menu-designprinciples" editable="1"

Below are two initial designs for a business card, **Which of these two designs looks more "professional"?**

The second design employs the design principle of "Proximity" - its can make your work appear more attractive, and easier to view.

Proximity dictates that
 * 1) Elements should be **GROUPED** TOGETHER according to their function
 * 2) Elements should be **SIZED** to reflect their importance
 * 3) Elements do NOT need to be spread evenly, or distributed "wall to wall" on a canvas

Text, especially titles in your projects should ALWAYS employ appropriate proximity. Consider the impact of the following variations: Simply typing text makes a SIMPLE title - with no style or evidence of design skills || Consider breaking text up to "Group" the information more logically
 * [[image:ProximityDemo01.png]] || **The Original**
 * [[image:ProximityDemo02.png]] || **Break it up**

South Carleton is the "Identity" High School is a "Description" || Use SIZE, UPPER CASE letters and BOLD styling to draw attention to the most IMPORTANT element on the screen
 * [[image:ProximityDemo03.png]] || **Alter the Sizes**

The IDENTITY of the school is most important In this case || Note that upper case is NOT always the most effective way to emphasize text. By changing the name of the school to "mixed case", the font size can be made even BIGGER.
 * [[image:ProximityDemo04.png]] || **Experiment with the CASES**

Mixed case is also easier to read, this is a feature of "typography" ||

So which of the above variations looks most appealing to you?