logo_design

include component="page" page="menu-graphics" editable="1" =Graphic Design: Logo Design= include component="page" page="menu-logos" editable="1" Logos are important ways to identify a company. They are like visual employees or representatives of organization they stand for.


 * Text Based** Logos


 * **The Microsoft Logo**

In 1987, Microsoft adopted its current logo, the so-called "[|Pacman] Logo" designed by [|Scott Baker]. According to the March 1987 //Computer Reseller News Magazine//, "The new logo, in Helvetica italic typeface, has a slash between the //o// and //s// to emphasize the "soft" part of the name and convey motion and speed." Dave Norris, a Microsoft employee, ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter //O//, nicknamed the //blibbet//, but it was discarded. ||

Probably the most popular logo is the Picasso-inspired Mac logo. It was designed by Tom Hughes and John Casado, art directors on the Macintosh developement team. Originally, the logo for Macintosh looked completely different and was designed by the artist Jean-Michel Folon who was payed with a royalty of $1 for every Macintosh sold (overall over 30 million). But before the release of Macintosh, Steve Jobs changed his mind and had it replaced by the simple and colorful drawing of Hughes and Casado. The "Picasso"-logo was used as welcoming message on all versions of the Mac system software until System 7.6.1, where for the first time the Mac Face logo was used instead. With the release of MacOS X 10.2 (Jaguar) the happy Mac and Mac Face logo at startup were replaced by a grey Apple on a white background.
 * Illustrated** Logos
 * **The Mac Logo**

http://www.theapplemuseum.com/ ||