Typography

=Typography=

Typography is the ART of arranging how text is displayed in your pieces. As the designer, you have choices with regard to the:
 * SHAPE of text - ie. TypeFace (Font), TypeStyle, PointSize, Spacing, TypeCase, Angle, Skew
 * COLOUR of text - Fill and Stroke, Dropshadow

The two objectives of typography in this class are
 * 1) To ensure LEGIBILITY of your text (It has to be easy to read)
 * 2) To maximize EFFECTIVENESS of your text (You want to make an impact on your viewer)


 * Example - here's the title for a Movie Poster project:**
 * [[image:Typography_Example.png]] || **Some Typographical Techniques:**


 * 1. The Original Text** - legible, but not particularly effective. Typography is NOT about applying a bunch of filters, effects or layer styles to the text - it's about intelligently SHAPING and CRAFTING the text elements.

(Observing "Proximity" and "Alignment")
 * 2. Adjust Group and Size**
 * Split text into "Logical" phrases or groups
 * Emphasize important elements by increasing their point size (or by reducing the size of less important elements)
 * ALIGN top and bottom rows by adjusting or transforming their relative sizes


 * 3. Pick contrasting TYPEFACES**
 * Choose DISSIMILAR typefaces from different (but complementary) Font Families
 * SERIF, SANS, SCRIPT, SLAB, DECORATIVE
 * Choose TWO - only two fonts are needed - more is overkill
 * Adjust the size of the elements to ensure alignment. Varying sizes and fonts keep things looking interesting. Remember that the size should imply the relative importance of each element in the title.


 * 4. Use COLOUR** to create Readability and Contrast
 * Alternate Fill and Stroke colours
 * Apply Dropshadows ||